K-AFE
Concept Project (Not Published) · Nuwebe Studio
Immersive exhibition exploring the cultural and social significance of the Filipino tsinelas (flip-flops). More than footwear, the tsinelas reflects Filipino values, traditions, and identity across generations, regions, and socioeconomic backgrounds — tracing how this everyday object carries both cultural pride and the complexities of the Filipino experience.
ROLE
Branding, Environmental Design, Illustration
CATEGORY
Branding, Environmental Design, Illustration
YEAR
2026
TOOLS
Photoshop, Illustrator, InDesign
IN COLLABORATION WITH
Shali Bal (Interior Designer)
At the center of the brand is Mok, a character dressed in a hanbok and gat, created to bring personality and a memorable visual presence to the café experience. The branding combines contemporary typography and visual storytelling with subtle references to Korean heritage, resulting in an identity that feels both fun and culturally rooted.
The interior blends modern café aesthetics with elements of traditional Korean hanok architecture. A central atrium fills the space with natural light, while sliding doors and windows inspired by hanok homes create flexibility and strengthen the connection between the interior and nature. Natural materials such as wood and stone are paired with comfortable contemporary furnishings and lush greenery to create a warm, welcoming atmosphere that celebrates both tradition and modern living.
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