Submerge’s identity balances indie’s organic, nature-driven feel with Korean R&B’s modern edge, shaped by words like sunset, relax, fluid, and organic into nature-inspired, psychedelic logo concepts. That duality carries through a shiitake-brown, sunset orange, and water blue palette, an organic wordmark, and rounded typography u2014 extending across the poster, merchandise, and collaborations to unify the whole festival identity.